Director, Lifecycle Marketing (CRM)

TL;DR

Director, Lifecycle Marketing (CRM): Leading customer engagement and lifecycle marketing strategies for Allconnect and MyMove to attract, convert, and retain users with an accent on data-driven CRM strategies and multi-channel campaigns. Focus on maximizing LTV, designing personalized customer journeys, and optimizing return visitor growth through advanced segmentation and A/B testing.

Location: Hybrid schedule based in the NYC Office (Monday through Thursday)

Salary: $175,000 - $220,000 per year + annual bonus and equity

Company

hirify.global is a global portfolio of high-growth companies delivering seamless digital experiences for consumers and solving growth challenges for Fortune 100 clients.

What you will do

• Lead and develop a high-performing team, providing mentorship and career growth opportunities.
• Define and own the CRM strategy for Allconnect, aligning lifecycle programs with business growth objectives.
• Advance personalization, segmentation, and predictive modeling to maximize LTV and revenue from Email/SMS.
• Build and maintain reporting frameworks to track CRM performance against KPIs.
• Execute and optimize customer journeys across email, SMS, push, and other owned channels.
• Partner with Product and Sales leadership to align CRM with lead management and conversion efforts.

Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing.
• At least 2 years in a leadership role.
• Proven track record of driving measurable business results through CRM strategies at scale.
• Deep expertise in email, SMS, push, and cross-channel lifecycle marketing.
• Strong analytical mindset with experience in segmentation and testing methodologies.
• Must be based in New York, NY for a hybrid office schedule.

Nice to have

• Experience with Iterable.

Culture & Benefits

• Comprehensive health insurance coverage (medical, dental, and vision).
• 401(k) with company match.
• Flexible Paid Time Off (PTO), starting at 20 days annually.
• Life, Short-Term, and Long-Term Disability Insurance.
• Paid Parental Bonding Benefit Program.