Senior Marketing Automation & Lifecycle Manager (Fintech)

TL;DR

Senior Marketing Automation & Lifecycle Manager (Fintech): Designing and implementing an end-to-end lifecycle marketing program for financial services products with an accent on trigger-based, behavior-driven messaging. Focus on building Salesforce Marketing Cloud architecture, optimizing funnel conversion, and developing scalable personalization frameworks.

Location: Must be based remotely in North America

Company

hirify.global is a global cloud commerce platform providing unified online and physical operations, payments, and financial solutions for retail, hospitality, and golf businesses.

What you will do

• Design and implement always-on lifecycle journeys across awareness, eligibility, adoption, utilization, and renewal stages.
• Build and own the lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows.
• Transition marketing strategies from batch campaigns to trigger-based, behavior-driven messaging.
• Partner with Product, Data, and Engineering teams to define audience segmentation and activation strategies.
• Develop scalable personalization frameworks and reusable campaign templates to accelerate execution.
• Measure and optimize lifecycle performance and funnel metrics from engagement to repeat usage.

Requirements

• Hands-on experience with Salesforce Marketing Cloud architecture and implementation.
• Proven experience building and executing end-to-end lifecycle or CRM marketing programs.
• Proficiency in SQL for defining and activating audience segments.
• Experience collaborating cross-functionally with Product, Engineering, and Data teams.
• Strong understanding of funnel metrics and conversion optimization.
• Experience with email development (HTML/CSS) and dynamic content personalization.
• Must be based remotely in North America.

Culture & Benefits

• Flexible work environment and remote work policies.
• Equity options and contributions to a pension plan.
• Health and wellness credits.
• Continuous learning and training opportunities.
• Enhanced parental leave and flexible paid time off.
• Computer purchase program for personal Macbooks.