Senior Marketing Automation & Lifecycle Manager (Fintech)

TL;DR

Senior Marketing Automation & Lifecycle Manager (Fintech): Designing and implementing end-to-end lifecycle marketing programs for financial services products with an accent on Salesforce Marketing Cloud architecture and data-driven trigger messaging. Focus on transitioning from batch campaigns to behavior-driven journeys, optimizing funnel conversion, and building scalable personalization frameworks.

Location: Must be based remotely in North America (Compensation specifically noted for candidates in Ontario or BC, Canada)

Salary: $125k - $135k CAD

Company

hirify.global is a one-stop cloud commerce platform that helps merchants simplify, scale, and provide exceptional customer experiences through unified online and physical operations.

What you will do

• Design and implement always-on lifecycle journeys across awareness, eligibility, adoption, utilization, and renewal stages.
• Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows.
• Transition marketing strategy from batch campaigns to trigger-based, behavior-driven messaging.
• Collaborate with Product, Data, and Engineering teams to define audience segmentation and activation strategies.
• Develop scalable personalization frameworks and reusable campaign templates to accelerate execution.
• Measure and optimize funnel performance from initial engagement to funded status and repeat usage.

Requirements

• Hands-on experience with Salesforce Marketing Cloud architecture and implementation.
• Proven experience building strategy and executing end-to-end lifecycle or CRM marketing programs.
• Proficiency in SQL for defining and activating audience segments.
• Strong understanding of funnel metrics, conversion optimization, and lifecycle performance.
• Experience with email development using HTML and CSS and dynamic content personalization.
• Must be based remotely in North America.

Culture & Benefits

• Flexible work environment with remote work policies and flexible paid time off.
• Financial incentives including equity options and pension plan contributions.
• Comprehensive health and wellness benefits: medical, dental, life, and disability insurance.
• Professional growth through training opportunities and global mobility.
• Additional perks including a computer purchase program for Macbooks and enhanced parental leave.