Lifecycle Marketing Manager, Campaign Strategy & Execution (AI)

Location: Hybrid role based in San Francisco or New York City, with office attendance required on Mondays, Tuesdays, and Thursdays.

Salary: $190,000–$220,000 per year base salary for roles based in San Francisco or New York City, plus equity and benefits.

Company

Notion builds a collaborative AI workspace where knowledge, projects, meetings, and AI tools are brought together.

What you will do

• Own a portfolio of launch, one-off, and evergreen lifecycle campaigns from strategy through performance analysis.
• Translate product launches and business priorities into objectives, audiences, journeys, channel plans, and success metrics.
• Build campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection using email and in-product messaging.
• Manage audience creation, campaign builds, QA, localization, launch readiness, and post-campaign analysis.
• Lead experimentation with segmentation, personalization, holdouts, and A/B tests to measure incremental impact.
• Coordinate delivery across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Sales, and external partners.

Requirements

• Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution.
• Experience independently leading complex, cross-functional campaigns at meaningful scale.
• Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention.
• Hands-on experience with Customer.io, Braze, Iterable, or Salesforce Marketing Cloud.
• Strong skills in audience segmentation, personalization, experimentation, campaign measurement, and data-driven prioritization.
• 8+ years of relevant and transferable experience, with strong project leadership and stakeholder communication.

Nice to have

• Working knowledge of SQL or self-serve analytics.
• Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows.

Culture & Benefits

• Hybrid collaboration model centered on in-person work during Anchor Days.
• Competitive cash compensation, equity, and benefits.
• Work focused on useful, relevant customer communication rather than maximizing message volume.
• Environment emphasizing craft, experimentation, intellectual curiosity, and practical use of AI.