Lifecycle Marketer (AI)

TL;DR

Lifecycle Marketer (AI/Growth): Designing and scaling intelligent growth programs to drive adoption and engagement within an AI-native landscape with an accent on automation, personalization, and system thinking. Focus on building always-on journeys, integrating complex data pipelines, and leveraging AI agents to optimize the customer lifecycle.

Location: Hybrid in San Francisco, CA or New York, NY (Office attendance required on Mondays, Tuesdays, and Thursdays)

Salary: $150,000 - $210,000 per year

Company

hirify.global provides a connected workspace for teams to integrate docs, notes, projects, and calendar with built-in AI to automate work.

What you will do

• Own end-to-end lifecycle journeys to drive user adoption, repeat usage, and monetization outcomes.
• Develop scalable growth systems using AI and automation to increase campaign velocity and quality.
• Utilize reverse ETL, APIs, and data pipelines to create sophisticated, personalized user experiences.
• Synthesize research and product signals into targeted engagement across email and in-product channels.
• Conduct rigorous A/B testing with pre-registered hypotheses to measure lift and optimize touchpoints.
• Translate behavioral patterns and experiment results into strategic narratives for stakeholders.

Requirements

• 8–10 years of experience in lifecycle marketing, growth, or product-led engagement (PLG).
• Proven track record of owning triggered lifecycle programs that drive measurable retention.
• Technical fluency in MarTech concepts like reverse ETL, data pipelines, and webhooks.
• Strong ability to design A/B tests and explain statistical significance to non-technical stakeholders.
• Expertise in copywriting and messaging with a user-first lens.
• Must be based in San Francisco or New York City to support hybrid office requirements.

Nice to have

• Experience with Customer.io, Figma, and basic SQL.
• Experience across B2B, B2C, and B2C2B surfaces.
• Proven usage of AI tools to streamline professional operations.

Culture & Benefits

• Highly competitive cash compensation and equity packages.
• Collaborative in-person culture with designated "Anchor Days" for team synergy.
• Commitment to diversity and equal opportunity employment.
• Environment tailored for "builders at heart" who are enthusiastic about software toolmaking.