Lifecycle Marketing Manager (Fintech)

TL;DR

Lifecycle Marketing Manager (Fintech): Executing and shipping lifecycle campaigns across email, SMS, push, and in-app channels with an accent on data-driven segmentation and A/B testing. Focus on optimizing user journeys in Iterable, leveraging Snowflake data, and scaling conversion through rapid experimentation.

Location: Remote (US) or hybrid in Dallas, Texas

Company

AI-powered fintech empowering people to build a stronger financial future via high-limit credit cards based on vehicle equity.

What you will do

• Build and ship lifecycle campaigns across email, SMS, push, and in-app channels using Iterable.
• Configure and launch A/B tests, analyzing results to recommend winning variants.
• Manage the lifecycle calendar to maintain evergreen journeys and coordinate one-off sends.
• Develop and maintain audience segments using behavioral and propensity data from Snowflake.
• Perform rigorous QA on all campaigns, including render testing and token validation.
• Collaborate with Design, Growth Analytics, and MarTech teams to optimize deliverability and creative.

Requirements

• 3–6 years of hands-on lifecycle, CRM, or email marketing experience at a consumer brand.
• Deep fluency with a major ESP such as Iterable, Braze, Customer.io, or Klaviyo.
• Strong copywriting skills for high-converting subject lines and body copy.
• Extreme attention to detail and a track record of error-free campaign execution.
• Must be based in the United States.

Nice to have

• Specific experience with Iterable.
• Background in consumer fintech or credit products.
• Knowledge of deliverability fundamentals.
• Experience with AI-assisted marketing workflows.
• Comfort with SQL.

Culture & Benefits

• Competitive compensation and equity packages.
• Comprehensive insurance and 401(k) plan.
• Unlimited PTO.
• Fast-paced, high-ownership environment backed by leading VCs.