Marketing Automation Manager

TL;DR

Marketing Automation Manager: Managing and optimizing hirify.global's marketing AI technology stack with an accent on user administration, troubleshooting, and dataflow monitoring. Focus on AI-driven data hygiene strategy, leveraging automation and algorithms for real-time anomaly detection and duplicate prevention.

Location: Mexico City, Mexico

Company

hirify.global provides cloud-first networking and security solutions, protecting 70% of the Fortune 500.

What you will do

• Lead and mentor a team of analysts and specialists responsible for daily operations within hirify.global’s marketing AI technology stack.
• Manage MarTech implementation projects, ensuring solutions align with business goals, requirements, and success metrics.
• Develop and maintain an AI-driven data hygiene strategy, leveraging automation and algorithms for real-time anomaly detection, duplicate prevention, and enrichment across the marketing stack.
• Utilize Marketo, Salesforce (SFDC), and related systems to build lists, generate reports, and support Marketing Ops and broader marketing initiatives.
• Develop and enforce marketing process and technology best practices, enabling the organization to maximize the value of its tech stack.
• Work cross-functionally with Marketing, Sales, and IT to drive operational improvements and strengthen the marketing-to-sales handoff.

Requirements

• 3–5 years of experience in Marketing Technology or Marketing Operations, including exposure to AI‑driven workflows.
• 1–3 years of experience managing specialists and/or analysts.
• Hands-on experience with AI productivity tools such as Glean, ChatGPT, and Microsoft Copilot.
• Proficiency in HTML, CSS, JavaScript, and SQL.
• Strong Marketo expertise, including experience with AI‑powered campaign optimization.
• Experience working with Salesforce (SFDC).

Nice to have

• Marketo certification preferred (bonus for experience with AI-enhanced marketing automation).
• Experience with data enrichment platforms such as ZoomInfo and 6sense.

Culture & Benefits

• Comprehensive health coverage, generous PTO, and flexible work options.
• Learning opportunities, career-mobility programs, and leadership workshops.
• Sixteen paid volunteer hours each year, global employee resource groups, and a “No Jerks” policy that keeps collaboration healthy.
• Modern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrations.
• Charitable Giving Program supported by Company Match.