Senior Marketing Operations Lead (SaaS)

TL;DR

Senior Marketing Operations Lead (SaaS): Managing the MarTech stack and marketing analytics to connect investment to pipeline outcomes with an accent on funnel optimization, revenue operations, and AI automation. Focus on designing end-to-end funnels, aligning Marketing and Sales handoffs, and deploying agentic workflows to drive efficiency.

Location: Hybrid work policy

Company

hirify.global provides managed open-source data infrastructure services to help organizations scale their data operations.

What you will do

• Own marketing analytics and funnel performance measurement to identify returns and leakage.
• Act as a strategic partner to the VP of Marketing to translate ambitions into a MarTech roadmap.
• Design and govern the end-to-end funnel, focusing on conversion rates, velocity, and leakage.
• Align Marketing and Sales through lifecycle stage definitions, lead routing, and handoff SLAs.
• Lead, coach, and develop the MarTech, Marketing Operations, and Analytics functions.
• Evolve the MarTech stack anchored on Pardot and Salesforce, while driving AI adoption via agentic workflows.

Requirements

• 8–10 years of experience in B2B SaaS Marketing Operations connecting activity to revenue outcomes.
• Strong analytical capability in multi-touch attribution, funnel conversion analysis, and pipeline forecasting.
• Deep hands-on experience with Pardot and Salesforce, including their integration.
• Proven experience using LLMs (e.g., Claude) in production workflows and agentic automation.
• Experience designing funnels for hybrid PLG and SLG motions.
• Track record of vendor management and strategic budget decision-making.

Nice to have

• Prior people management experience.

Culture & Benefits

• Participation in hirify.global’s equity plan.
• Hybrid work policy to balance work and life.
• Professional Development Plan budget for continuous learning.
• Global Employee Assistance Program for holistic wellbeing.
• Global Time Off Commitment including parental, sick, and personal leave.
• Flexible equipment choice to set up for success.