Senior Manager, Lead Management (Marketing Operations)

TL;DR

Senior Manager, Lead Management (Marketing Operations): Managing the end-to-end lead-to-opportunity lifecycle and the Marketing-to-Sales integration playbook with an accent on lead conversion rates, pipeline velocity, and operational rigor. Focus on designing CRM dashboards, optimizing the MarTech stack, and establishing cross-functional SLAs to ensure high-impact lead flow.

Location: Bedford, Massachusetts

Salary: $133,300 - $166,600

Company

hirify.global is a global community driven by passion and aspiration to push boundaries and find better ways to solve complex industrial challenges.

What you will do

• Own the end-to-end lead-to-opportunity function, overseeing nurturing, routing, and dispositioning of leads.
• Partner with Sales and Sales Operations to document lead routing processes and define Service Level Agreements (SLAs).
• Collaborate with BI analysts to develop reports and dashboards visualizing core KPIs such as conversion rates and funnel velocity.
• Establish and maintain data governance and compliance best practices for all lead generation activities.
• Analyze lead funnel data to provide actionable insights for campaign optimization and resource allocation.
• Audit and enhance the marketing technology stack to improve ROI and operational efficiency.

Requirements

• Bachelor’s Degree in Business Management, Marketing, or a related field (Master’s preferred).
• 8+ years of experience in Marketing Operations, Sales Operations, or Revenue Operations.
• Proven success implementing lead generation frameworks (e.g., Forrester/SiriusDecisions).
• Expert-level knowledge of Salesforce CRM and Marketing Automation Platforms (MAP).
• Ability to build credibility and alignment with senior leaders across Sales, Marketing, and IT.
• Experience mentoring and developing team members in lead management best practices.

Culture & Benefits

• Rich set of career development programs and professional growth opportunities.
• Support for community service projects and social events to foster relationship building.
• Comprehensive benefits package including medical, dental, and vision insurance.
• Paid time off and a dedicated charitable giveback day.
• Retirement benefits for eligible employees.