обновлено 6 дней назад
Jr. Paid Ads Manager (Legal)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Jr. Paid Ads Manager (Meta and Google): Supporting paid media campaign execution for law firm clients with an accent on campaign optimization, performance tracking, and conversion measurement. Focus on analyzing campaign data, testing audiences and creative, and maintaining accurate tracking infrastructure.
Location: United States; remote
Company
is a digital agency supporting paid media campaigns for law firm clients.
What you will do
- Assist with building and launching campaigns across Meta and Google.
- Monitor daily performance and identify issues or optimization opportunities.
- Adjust bids, budgets, audiences, and creative based on campaign data.
- Set up and QA tracking infrastructure, including pixels, UTM parameters, and conversion events.
- Prepare client-facing performance reports and support basic creative and audience testing.
- Collaborate with account strategists to align campaign activity with client goals.
Requirements
- 1–2 years of hands-on experience running campaigns on Meta Ads and Google Ads.
- Daily experience with Meta Ads Manager and Google Ads.
- Basic knowledge of campaign structure, bidding strategies, and audience targeting.
- Ability to work with performance data and draw basic conclusions.
- Familiarity with UTM parameters and conversion tracking concepts.
- Strong attention to detail, organization, and communication skills.
Nice to have
- Exposure to programmatic advertising platforms.
- Familiarity with GA4 and basic analytics reporting.
- Experience with CallRail or CallTrackingMetrics.
- Exposure to the legal industry, landing page best practices, or conversion rate optimization.
Culture & Benefits
- Remote work with a flexible schedule, provided deliverables are met.
- Medical, dental, and vision insurance.
- Company-sponsored 401(k) with matching.
- Technology stipend for equipment setup.
- Up to $500 reimbursement for pet adoption fees or vaccinations.
- Professional development opportunities.
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