16 часов назад
Account Strategist (PPC/SEO)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Account Strategist (PPC/SEO): Leading multi-client paid and organic search strategies while building media plans, tracking systems, growth roadmaps, and performance reports with an accent on hands-on Google Ads execution, attribution accuracy, and client strategy. Focus on auditing campaign structures, optimizing bidding and conversion performance, overseeing specialists and contractors, and translating analytics into actionable recommendations.
Location: Remote in the USA, Canada, or South Africa
Employment: Full time; independent contractor arrangement applies outside the USA.
Company
is a marketing agency supporting PPC and SEO clients across multifamily, B2B, and technical industries.
What you will do
- Lead PPC strategy across a portfolio of clients and build 90-day, six-month, and annual growth roadmaps.
- Join sales calls with account executives to validate scope, provide technical recommendations, and support deal closing.
- Plan, launch, and manage Google Ads campaigns across search, display, remarketing, and Performance Max.
- Manage Meta Ads, LinkedIn Ads, and Microsoft Ads as needed, including targeting, ad copy, budgets, pacing, and negative keywords.
- Set up and audit conversion tracking, attribution, analytics, and CRM integrations using GA4, GTM, and related tools.
- Oversee specialists and contractors, coordinate priorities with the Marketing PM, and present performance reports and recommendations to clients.
Requirements
- 5+ years of hands-on Google Ads campaign management experience with first-party performance results.
- 4–7 years of experience in PPC, SEO, or multi-channel full-funnel strategy, including concurrent paid and organic channel management.
- Proficiency in Google Ads Editor, Google Keyword Planner, GA4, and Google Search Console.
- Strong understanding of campaign structure, bidding, optimization, ROI tracking, and conversion attribution.
- Ability to create and explain strategic recommendations to clients and account executives.
- Experience overseeing execution teams, managing deliverable quality, diagnosing performance issues, and collaborating remotely.
Nice to have
- Google Ads Certification.
- Agency experience managing multiple clients simultaneously.
- Experience with Meta Ads, LinkedIn Ads, Microsoft Ads, landing page optimization, or CRO.
- Experience with multifamily, real estate, or high-intent lead generation.
- Experience with Jira, ClickUp, or Asana.
Culture & Benefits
- Remote work with distributed teams.
- Hands-on ownership of client performance, strategy, reporting frameworks, playbooks, and best practices.
- Opportunity to build systems and processes rather than inherit fully polished ones.
- Direct accountability for campaign outcomes and client results.
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