Public Sector Marketing Manager (Federal)

TL;DR

Public Sector Marketing Manager (Federal): Developing and executing high-impact marketing campaigns to drive growth in Federal, State, and Local government markets with an accent on channel and partner programs. Focus on scaling demand generation through resellers and distributors, creating targeted messaging for public sector stakeholders, and optimizing ROI across direct and channel-sourced pipelines.

Location: Must be based in the USA and reside in Massachusetts (MA) or Virginia (VA). Hybrid remote flexibility available.

Company

hirify.global provides a Unified IT Operations Platform for endpoint management, autonomous patching, and backup for nearly 40,000 customers worldwide.

What you will do

• Execute strategic marketing plans for Federal, State, Local Government, and Education sectors using digital, content, and targeted campaigns.
• Scale market penetration and demand generation via channel and partner ecosystems.
• Lead cross-functional teams and agencies to develop targeted messaging and positioning for public sector stakeholders.
• Design partner marketing programs, including MDF-funded campaigns and enablement resources.
• Analyze campaign performance and manage budgets to optimize ROI across direct and channel-sourced pipelines.
• Represent the company at industry events and conferences (up to 40% travel required).

Requirements

• Bachelor's degree in Marketing, Communications, or Business.
• 5+ years of marketing experience focusing on public sector markets, specifically Federal.
• Proven track record in channel marketing through partners and resellers.
• Expertise in integrated marketing strategies across digital, content, and face-to-face channels.
• Strong analytical skills to measure and optimize pipeline performance.
• This position is NOT eligible for Visa sponsorship.

Culture & Benefits

• Hybrid remote work flexibility.
• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan.
• Unlimited PTO.
• Opportunity for professional growth and advancement.