Marketing Manager (B2G)

TL;DR

Marketing Manager (B2G): Devise integrated marketing plans targeting federal agencies with an accent on customer pain points, procurement cycles, compliance needs, and legislative trends. Focus on multi-channel campaigns, demand generation tactics, cross-functional collaboration, and optimizing performance for pipeline contribution and ROI.

Hybrid Vienna, VA, United States. US Citizenship required due to federal group and system access.

Base Salary Range: $118,150 - $140,000

Company

hirify.global, a subsidiary of Progress Software (Nasdaq: PRGS), provides a data management platform for U.S. government and public sector to integrate data, power applications, and curate for AI/ML.

What you will do

• Devise integrated marketing plans for federal agencies, incorporating pain points, procurement, compliance, and capture strategy.
• Collaborate on branding, awareness, and thought-leadership campaigns aligned with federal priorities.
• Manage multi-channel campaigns including events, briefings, trade shows, webinars, email, paid media, and sponsorships to generate demand.
• Work with sales, product, government affairs, and partners to unify messaging and maximize asset reuse.
• Analyze market data, monitor performance, optimize tactics, and report ROI to leadership.
• Influence stakeholders on federal market insights and adapt strategies to evolving regulations.
• Create and publish federal-focused content across channels to support launches and messaging.
• Meet pipeline targets using account-based marketing and tailored demand-generation tactics.

Requirements

• 5+ years proven experience in federal marketing, public sector campaigns, or B2G marketing, including campaign metrics ownership.
• Strong understanding of federal procurement, compliance, agency missions, and compliant strategies.
• Excellent communication, project management, and data analysis skills for end-to-end campaign management.
• Ability to develop creative campaign concepts and influence cross-functional teams in a fast-paced environment.
• US Citizenship required.

Culture & Benefits

• Medical, dental, vision, life & disability insurance, 401(k) with tuition reimbursement, and voluntary benefits like critical illness, identity theft protection.
• Competitive salary, uncapped commission, Employee Stock Purchase Program (ESPP).
• Flexible paid vacation, birthday off, company holidays, parental leave.
• Employee Assistance Program (EAP) and well-being program for physical, mental, financial health.