Senior Product Marketing Manager (Digital Health)

TL;DR

Senior Product Marketing Manager (Digital Health): Leading positioning, messaging, and GTM strategy for chronic condition social networks with an accent on member awareness, activation, and engagement. Focus on designing lifecycle programs, executing multi-channel campaigns, and leveraging data-driven experimentation to drive measurable growth.

Location: Hybrid (San Francisco, CA) — requires in-person attendance typically two days per week

Salary: $130,000 - $145,000 per year

Company

hirify.global is a market leader in privacy-safe omnichannel healthcare marketing that connects patients, healthcare providers, and brands to improve patient outcomes.

What you will do

• Lead end-to-end GTM strategy and execution for new product features, site launches, and member-facing initiatives.
• Own member value proposition messaging and product positioning across the entire user funnel.
• Design and test lifecycle and activation programs, including email journeys and onboarding flows.
• Execute integrated marketing campaigns across email, social, paid, and in-product channels, leveraging AI.
• Build a hypothesis-driven experimentation practice using A/B tests and landing page optimization.
• Conduct market and competitive research to sharpen positioning and inform product priorities.

Requirements

• Bachelor’s degree in marketing, communications, or equivalent experience.
• 6+ years of product marketing experience, preferably in consumer technology, digital health, or community-driven business.
• Demonstrated success leading GTM for product launches and owning product positioning.
• Strong track record of running lifecycle, activation, or growth marketing programs.
• Data-informed mindset with proficiency in defining KPIs and partnering with analytics teams.
• Must be based in or able to work hybrid in San Francisco, CA.

Culture & Benefits

• Culture of innovation and continuous learning with rich opportunities for professional growth.
• Recognized as one of the "Best Places to Work" by Business Intelligence Group in 2025.
• Patient-first philosophy focused on creating a healthier future through technology.
• Collaborative environment working across Product, Engineering, Community, and Analytics teams.