Demand Generation Lead (Cybersecurity)

TL;DR

Demand Generation Lead (Cybersecurity): Driving predictable pipeline growth and funnel optimization for a cybersecurity supply chain network with an accent on multi-region high-performing campaigns. Focus on scaling successful strategies, leveraging intent signals, and improving conversion rates across the B2B SaaS funnel.

Location: Hybrid (London)

Salary: £80,000 – £90,000

Company

hirify.global is developing a network of connected organisations working together to defend against cybersecurity attacks in the supply chain.

What you will do

• Take full ownership of demand generation strategy and execution for new business and expansion.
• Build and execute high-performing industry-focused campaigns across UKI and potentially the US.
• Optimize the sales funnel to improve conversion rates from lead to opportunity.
• Lead intent-triggered campaigns and multi-touch nurture journeys across email, paid retargeting, and events.
• Manage the Demand Generation Manager and collaborate with Sales, Content, and RevOps teams.
• Report on campaign performance and ROI to inform budget and strategic pivots.

Requirements

• 10+ years of commercial experience in B2B SaaS Demand Generation (mid-market to enterprise).
• Proven track record of delivering pipeline growth and improving conversion at scale.
• Experience working in fast-paced startup or scale-up environments.
• Strong analytical and data skills to drive strategic decision-making.
• Experience covering UKI, Nordics, and US markets.
• Location: Hybrid working policy, typically 2-3 days in the London office.

Nice to have

• Experience with intent data platforms and buying signal tools.
• Knowledge of building lifecycle programs for different audiences and personas.
• Proficiency with AI-driven personalisation and workflow automation tools.

Culture & Benefits

• Generous EMI equity package and 3% employer pension match.
• Private healthcare via AXA Insurance including enhanced mental wellbeing coverage.
• 25 days annual leave plus bank holidays and 30 days of optional unpaid leave.
• £500 WFH budget and comprehensive learning resources for personal development.
• Enhanced family leave (gender-neutral, 12 weeks paid) and 5 days Caretaker's leave.
• Ad-hoc companywide "rest leave" and regular social events.