Demand Generation Manager (Financial Services)

TL;DR

Demand Generation Manager (Financial Services): Own and scale demand generation campaigns across paid, content, email, events, and web channels to drive qualified pipeline growth in the global investment management industry with an accent on ABM programs and data-driven optimization. Focus on leading account-based targeting, leveraging intent data and tools like Clay for precise prospect activation, and analyzing funnel performance for continuous improvement.

Hybrid position: 1–2 days per week based in Soho office, London, England, United Kingdom

Company

Leading financial data provider connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform.

What you will do

• Develop and execute integrated demand generation campaigns across multiple channels to drive qualified pipeline growth
• Lead ABM programmes, partnering with Sales and Account Management to target priority accounts
• Collaborate with BDRs for effective lead handover and pipeline progression
• Use Clay and intent data tools to build, enrich, and activate prospect lists for precise targeting
• Analyze campaign and funnel performance to optimize targeting, messaging, and conversion rates
• Operate with pace and ownership, managing time effectively and removing blockers

Requirements

• At least 5 years track record in B2B demand generation within software, technology, or financial services
• Hands-on experience with ABM strategy and execution, including account selection, personalisation, and measurement
• Practical experience using Clay or similar data enrichment tools
• Strong AI fluency with hands-on experience using tools like Claude for marketing workflows
• Strong data-driven mindset for analyzing funnel performance and driving improvements

Culture & Benefits

• Collaborative, fast-paced marketing team valuing ownership, experimentation, and continuous learning
• Hybrid working model with flexibility for focused work and in-person collaboration
• 25 days annual leave + option to buy 5 extra days
• Enhanced paternity, maternity, and shared parental leave
• Pension scheme, private medical insurance, discounted gym memberships, Bike to Work scheme, eye care, and flu jabs
• Sponsored learning and development, including formal qualifications