Senior Manager, Portfolio Marketing (SaaS)

TL;DR

Senior Manager, Portfolio Marketing (SaaS): Shaping and activating go-to-market strategies across a portfolio of data and analytics solutions with an accent on digital marketing, audience engagement, and customer experience. Focus on developing portfolio-level positioning, optimizing commercial channels using data insights, and leading cross-functional collaboration between sales and product.

Location: On-site in Jacksonville, Florida, United States

Company

Global leader in business decisioning data and analytics helping companies worldwide grow and manage risk.

What you will do

• Lead digital go-to-market strategy across internal brand channels and customer-facing campaigns to drive measurable business impact.
• Own portfolio-level positioning, messaging, and value propositions for multiple solutions and buyer personas.
• Partner with sales and client-facing functions to refine messaging based on customer feedback and performance data.
• Translate market insights and audience data into compelling multi-channel campaigns and customer experiences.
• Lead strategic discussions, workshops, and presentations with clients to reinforce value positioning and differentiation.
• Coach and develop marketing team members, fostering a culture of accountability and continuous improvement.

Requirements

• 5+ years of experience in B2B, product, or portfolio marketing with success in GTM programs.
• Experience in complex, multi-solution B2B, SaaS, or data-driven marketing environments.
• Hands-on experience with Salesforce, marketing automation tools, CMS, or analytics dashboards.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Must be able to work on-site in Jacksonville, Florida.

Nice to have

• Master’s Degree.
• Certifications in Google Analytics, Google Marketing Platform, HubSpot, or Adobe.
• Training or certification from Pragmatic Institute or Product Marketing Alliance.

Culture & Benefits

• Generous paid time off and paid sick leave.
• Up to 16 weeks of 100% paid parental leave after one year of employment.
• Competitive 401k with company matching.
• Comprehensive medical, dental, and vision insurance for employees and dependents.
• Education assistance and extensive training resources.
• Do Good Program featuring paid volunteer days and donation matching.