Marketing Manager (SaaS)

TL;DR

Marketing Manager (SaaS): Executing go-to-market strategies and multi-channel campaigns for a diverse portfolio of vertical software products with an accent on product adoption and revenue growth. Focus on translating complex value propositions into compelling messaging, managing end-to-end campaign lifecycles, and collaborating cross-functionally to drive measurable business impact.

Location: Must be based in Austin, TX (Hybrid: 3 days in office)

Company

hirify.global is a rapidly growing $200M+ vertical software company serving 12 markets with over 700 employees and a mission to empower community-focused organizations.

What you will do

• Build and execute GTM plans for product features and key initiatives, including integrated payments and financial services.
• Translate product marketing strategy into clear, value-driven messaging for various customer segments and lifecycle stages.
• Create and launch multi-channel marketing campaigns across email, in-product, and lifecycle touchpoints.
• Develop high-quality marketing assets including playbooks, landing pages, and sales enablement materials.
• Partner with Product, Sales, and Customer Success teams to align on priorities and execute initiatives.
• Track and analyze campaign performance metrics to optimize messaging and channel strategy.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in marketing within a SaaS or technology company.
• Proven ability to own and execute campaigns end-to-end from strategy through launch.
• Demonstrated success in developing GTM strategies that drive measurable business results.
• Exceptional written and verbal communication skills for customer-facing messaging.
• Strong analytical skills to turn data into actionable campaign improvements.

Nice to have

• Experience marketing payments or embedded financial services.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance options.
• 401(k) with 100% company match.
• Flexible paid personal/vacation time based on mutual trust.
• 10 sick days annually and 9 company-paid holidays.
• 100% employer-paid short/long-term disability and basic life insurance.
• 6 weeks paid parental leave.