Product Marketing Manager (Healthcare Payments)

TL;DR

Product Marketing Manager (Healthcare Payments): Developing and executing the go-to-market strategy for a platform payments product across multiple healthcare verticals with an accent on vertical localization, messaging architecture, and sales enablement. Focus on increasing attach rates, translating complex financial workflows into compelling value propositions, and aligning cross-functional GTM execution.

Location: Remote (United States)

Company

hirify.global is one of the largest retail-healthcare tech providers in North America, offering EHR and practice management solutions to over 40,000 clinics worldwide.

What you will do

• Develop and own a unified Payments GTM strategy with vertical-specific extensions for chiropractic, vision, orthodontics, and wellbeing.
• Create and maintain a comprehensive content library, including case studies, ROI calculators, and battlecards.
• Build and deliver sales enablement programs to improve rep confidence and increase product attach rates.
• Analyze the healthcare payments competitive landscape and monitor regulatory trends.
• Track and report on KPIs such as influenced pipeline and attach rates by vertical.
• Bridge Payments and RCM (Revenue Cycle Management) into a cohesive financial solutions narrative.

Requirements

• Must be based in the United States
• 5–8+ years of B2B product marketing experience.
• Working knowledge of physician practice payment workflows, insurance reimbursement, and RCM fundamentals.
• Proven experience managing concurrent launch timelines across distinct buyer segments.
• Bachelor's degree in Marketing, Business, Finance, or a related field.

Nice to have

• Pragmatic Marketing or similar PMM certification.

Culture & Benefits

• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off.
• High-energy environment focusing on bold ideas and professional growth.