Head Of Social & Off-Platform Growth (Marketing)

TL;DR

Head of Social & Off-Platform Growth (Marketing): Leading audience expansion across social video, YouTube, and podcasting with an accent on creator-driven content and algorithmic growth. Focus on building a distinct social voice, managing P&L for off-platform channels, and converting social audiences into subscribers.

Location: Hybrid role based in the United States or United Kingdom. Greater New York City metropolitan area-based candidates preferred.

Salary: $200,000 - $240,000 USD per year

Company

A leading sports media company delivering in-depth coverage of professional and college teams across North America and the English Premier League.

What you will do

• Own audience growth strategy and KPIs for YouTube, podcasting, and social media platforms.
• Develop platform-specific growth strategies leveraging algorithmic opportunities and creator trends.
• Champion a distinct, authoritative, and entertaining off-platform voice for the brand.
• Build and manage a creator ecosystem, identifying talent and developing partnership models.
• Manage the P&L for social handles and creator channels, including budgets and ROI.
• Lead and mentor a team of growth leads and social media managers.

Requirements

• 7–12 years of experience in digital media.
• Proven track record of scaling social media and YouTube audiences at significant scale.
• Deep fluency in YouTube, Instagram, TikTok, X, and podcast platforms.
• Experience managing creator relationships and talent-driven content.
• Comfort owning a P&L and making budget decisions.
• Must be based in the US or UK.

Culture & Benefits

• Comprehensive medical, dental, and vision benefits (for US roles).
• Company-matching 401(k) plan and Flexible Spending Accounts.
• Paid vacation, sick days, and parental leave.
• Tuition reimbursement and professional development programs.