Director, Creator Growth (PLG)

TL;DR

Director, Creator Growth (PLG): Owns the full-funnel, self-serve creator acquisition and activation motion end to end, building systems and programs that bring creators into the Mavely ecosystem. Focus on optimizing self-serve funnels with precision and translating behavioral data into growth levers.

Location: Remote

Salary: $175,000-$225,000 OTE

Company

hirify.global is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns.

What you will do

• Own the creator PLG strategy end to end, defining the self-serve acquisition model, funnel architecture, and channel mix.
• Own conversion rate optimization across the creator acquisition funnel, including landing pages, signup flows, onboarding sequences, and in-product activation touchpoints.
• Serve as the primary growth marketing partner to Product, working closely with the product team to instrument the funnel, interpret behavioral data, and co-own activation metrics.
• Build, manage, and develop a high-performing creator PLG team spanning growth marketing, lifecycle, and experimentation.
• Define the PLG measurement framework for creators, including funnel metrics and downstream health metrics.
• Report on creator PLG performance to senior leadership regularly, translating data into clear insights and a forward-looking roadmap of bets.

Requirements

• 8+ years of experience in growth marketing, demand generation, or PLG roles with direct ownership of self-serve acquisition and activation funnels.
• Hands-on experience running structured experimentation programs (A/B testing, multivariate testing, CRO) with a track record of measurable funnel improvements.
• Background at a PLG-oriented company, developer tools business, consumer app, or creator economy platform, with firsthand understanding of self-serve onboarding and activation mechanics.
• Strong data orientation: you are comfortable in analytics tools, can define and instrument your own metrics, and use behavioral data to prioritize where to experiment next.
• Experience partnering closely with Product and Engineering teams to influence in-product growth levers, not just top-of-funnel channels.
• Strong written and verbal communication skills in English, including the ability to present funnel performance and growth strategy clearly to senior leadership.

Nice to have

• Familiarity with affiliate marketing, creator monetization models, or marketplace dynamics is a meaningful advantage.
• Experience with creator or developer community growth, including an understanding of what drives self-serve adoption in communities where trust and peer influence matter.

Culture & Benefits

• Committed to fostering a culture rooted in an inclusion-first mindset at every level of the company.
• Embracing the importance of hiring and building teams for culture add rather than culture fit.
• Openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.