Creative Director, Lifecycle & Organic Growth (Growth Marketing)

TL;DR

Creative Director, Lifecycle & Organic Growth (Growth Marketing): Redefining consumer communication across lifecycle and organic channels with an accent on transforming transactional messaging into emotionally resonant storytelling. Focus on building a cohesive brand voice, improving long-term customer retention, and optimizing multi-channel engagement across email, SMS, and push notifications.

Location: Remote (Must be based in the United States)

Salary: $135,000 – $185,000 plus equity

Company

A fast-scaling, well-funded consumer platform focusing on high-impact creative growth.

What you will do

• Lead the transformation of CRM and lifecycle communications across email, SMS, push, and in-app messaging from transactional to human-centered.
• Define and evolve the brand voice across organic and lifecycle channels to ensure consistency and emotional resonance.
• Collaborate with product, design, growth, and insights teams to translate user behavior into empathetic messaging strategies.
• Develop creative frameworks and messaging systems that improve engagement, trust, and long-term customer retention.
• Own copy development for customer journeys, feature launches, and ongoing lifecycle communications.
• Expand brand voice into broader organic growth channels, including social media and community platforms.

Requirements

• 7+ years of experience in creative marketing, copywriting, or lifecycle/organic growth roles within consumer-focused brands.
• Strong portfolio demonstrating excellence in copywriting, tone development, and multi-channel messaging.
• Deep expertise in CRM, lifecycle marketing, email, SMS, and organic content strategy.
• Experience working in fast-paced, high-growth environments with cross-functional collaboration.
• Must be based in the United States.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Culture & Benefits

• Competitive base salary with employee equity grants.
• Comprehensive health, dental, and vision insurance coverage.
• 401(k) plan with employer matching.
• Flexible remote work environment.
• Paid time off, parental leave, and wellness benefits.
• Opportunity to shape a brand voice from the ground up in an innovation-driven culture.