Senior Manager Of Experiential Marketing

TL;DR

Senior Manager of Experiential Marketing: Leads the strategy, execution, and measurement of WordPress VIP’s global portfolio of in-person events with an accent on revenue-generating events, including third-party sponsorships, proprietary events, and customer programs. Focus on shaping event strategy, interrogating pipeline data, and determining where events can have the greatest commercial impact.

Company

hirify.global is behind WordPress.com, WooCommerce, Beeper, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more, believing in making the web a better place.

What you will do

• Own the pipeline contribution strategy for every assigned event, defining target account lists and setting opportunity goals.
• Design event programs with a clear path to sourced pipeline, identifying and prioritizing ICP-fit attendees.
• Own end-to-end project management for assigned events, including event agency relationship, timelines, and budgets.
• Develop the full event marketing plan, including audience segmentation, campaign calendar, and success metrics.
• Drive alignment across Sales, CS, Partnerships, Design, Content, and MOPs, ensuring every stakeholder knows their role and deadlines.
• Leverage shared industry intelligence, including Product Marketing narratives, customer insights, and AI-generated research.

Requirements

• 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology.
• Proven track record connecting event activity to pipeline and driving measurable revenue outcomes.
• Experience managing both the operational and marketing sides of events.
• Strong grasp of demand generation principles, including ABM, segmentation, and lead scoring.
• Excellent project management instincts, building timelines early and anticipating dependencies.
• Comfortable with regular travel for on-site event execution (up to 25% of your time).

Culture & Benefits

• Fully-remote company with an open vacation policy.
• Searching for high-caliber candidates with the skills and qualities to have a net positive for hirify.global.
• Pay will reflect the potential contribution and the impact you can bring.
• hirify.global is an Equal Opportunity employer.