Senior Manager, Lifecycle Marketing Operations (AI)

TL;DR

Senior Manager, Lifecycle Marketing Operations (AI): Own end-to-end campaign execution, measurement, and quality for highest-impact go-to-market programs with an accent on Marketo and Salesforce architecture, AI- and automation-led workflows, and funnel performance improvements. Focus on architecting scalable program structures, real-time operational support for launches, and driving continuous enhancements in lead lifecycle and revenue engine.

Location: Hybrid (4 days a week in San Francisco or Mountain View office)

Salary: $190,000 - $225,000 annually

Company

hirify.global is the Work AI platform powering intelligent search, AI assistants, and scalable agents across enterprise data sources.

What you will do

• Own end-to-end build, launch, and QA for Tier 0 high-impact campaigns in Marketo and Salesforce, including product drops, webinars, events, ABM, and partner programs.
• Act as real-time operational partner to Demand Gen and SDR leaders during launches, handling content updates, list changes, and routing tweaks.
• Architect and maintain campaign structures: program templates, channel taxonomies, UTMs, statuses, and success definitions across Marketo and Salesforce.
• Manage lead lifecycle flows, campaign membership rules, and operational workflows impacting pipeline measurement and SDR follow-up.
• Oversee MarTech stack for lead generation and follow-up, including Marketo, Goldcast, LeanData.
• Contribute to cross-functional revenue engine improvements like lead prioritization, routing, scoring models, and attribution.

Requirements

• 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations in B2B SaaS
• Proven track record owning complex multi-channel campaign builds as Marketo/SFDC/Hubspot expert
• Strong knowledge of Salesforce campaigns, opportunities, leads/contacts, reporting, and attribution
• Strong communication to bridge marketers, SDRs, ops, and engineering
• Comfort in fast-paced environment with evolving priorities, surfacing risks and tradeoffs

Culture & Benefits

• Comprehensive benefits: medical, vision, dental coverage, generous time-off, 401k matching
• Home office stipend, annual education and wellness stipends
• Daily healthy lunches, regular company events for vibrant culture
• Commitment to diversity, inclusion, and AI fluency for all hires

Hiring process

• AI-focused exercise or discussion to assess AI integration in role
• Standard application with privacy and arbitration agreements