Director, Strategic Planning (Marketing)

TL;DR

Director, Strategic Planning (Marketing): Overseeing media planning and strategy functions for assigned clients with an accent on insight-led narrative development and integrated communications architecture. Focus on leading business development pitches, translating complex data into actionable strategies, and mentoring internal teams to drive brand performance.

Location: Philadelphia, US (US-based benefits and compensation structure)

Salary: $140,000 - $160,000 (Base) + 10% target bonus

Company

hirify.global is a data-driven marketing agency that acts as a client's agency of record or in-house team to deliver personalized consumer relationships through engineered marketing.

What you will do

• Lead the strategic response for RFPs and new business pitches, developing winning narratives.
• Translate complex client business problems into actionable creative and media briefs.
• Formulate integrated communication strategies across full-funnel channels including traditional, digital, and commerce.
• Act as a lead stakeholder for the Kepler Intelligence Platform (Kip) to improve planning tech and forecasting.
• Manage and grow a team of strategic planners, fostering a culture of analytical thinking.
• Present strategic recommendations to CMOs and senior stakeholders with clarity and impact.

Requirements

• 10+ years of experience in full-funnel performance media planning, brand strategy, or communications planning.
• Proven track record in high-pressure business development and winning RFPs.
• Expertise in journey mapping and developing consumer-centric communications plans.
• Ad-tech fluency with experience in media planning tools like GWI, NMI, YouGov, or eMarketer.
• Executive presence with the ability to influence senior client leadership.
• US work authorization required for this role.

Culture & Benefits

• Comprehensive healthcare, dental, and vision insurance.
• Unlimited PTO policy.
• 401k contributions.
• Annual stipends for wellness, mobile, internet, and learning.
• Parental leave program (16 weeks primary / 6 weeks secondary).
• Annual 4-week work-from-anywhere policy.