Marketing Analyst (Consumer Goods)

TL;DR

Marketing Analyst (Consumer Goods): Supporting the LATAM Vehicles marketing team in managing the regional portfolio for Matchbox, Disney·Pixar Cars, and Thomas & Friends with an accent on brand management, portfolio planning, and GTM strategy implementation. Focus on analyzing market trends, managing SKU lifecycles, and monitoring business KPIs to ensure operational excellence.

Location: Mexico City, Mexico

Company

hirify.global is a leading global toy company and owner of some of the strongest children’s and family entertainment franchises in the world.

What you will do

• Execute brand and business strategies across LATAM markets to align with regional goals and category priorities.
• Analyze market trends, consumer insights, and competitor activity to support portfolio and pricing decisions.
• Manage the full SKU lifecycle, including item setup, assortment management, and price lists.
• Coordinate Go-to-Market (GTM) planning across digital, PR, retail media, and e-commerce channels.
• Collaborate with licensors and local teams to ensure brand alignment in activations and content adaptation.
• Monitor and report on business KPIs such as Gross Sales, POS, Sell-Through, and Market Share.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1-2 years of experience in brand management, consumer goods, retail, or entertainment.
• Native Spanish and advanced English proficiency required.
• Advanced proficiency in Excel and PowerPoint.
• Strong analytical and numerical skills to generate business insights and propose solutions.

Nice to have

• Experience in multinational or regional environments.
• Knowledge of Anaplan (LPT), Circana, and Tableau.

Culture & Benefits

• Purpose-driven environment focused on empowering the next generation through play.
• Collaborative culture emphasizing teamwork and shared values.
• Innovation-led approach encouraging new ideas and challenging conventional thinking.
• Performance-driven environment with a focus on accountability and ownership.