Digital Marketing Operations Manager (LATAM)

TL;DR

Digital Marketing Operations Manager (Pardot/Salesforce): Operationalizing growth across Latin America by building reliable pipelines, precise tracking, and scalable insights with an accent on campaign execution, attribution, and regional localization. Focus on managing lead scoring and routing in Pardot, ensuring data synchronization with Salesforce, and maintaining compliance with LGPD and LFPDPPP.

Location: Must be based in Brazil or Mexico (Homebased)

Company

hirify.global is a global business improvement and standards organization with over 100 years of experience, helping companies become more sustainable, resilient, and trustworthy.

What you will do

• Manage end-to-end campaign setup, testing, segmentation, and deployment using Pardot and Workfront.
• Define and enforce UTM governance to ensure accurate tagging and data sync between Pardot and Salesforce.
• Build regional dashboards in GA4 and Power BI to track MQLs, velocity, CPL, and ROI.
• Create and localize landing pages and gated assets in Sitecore for Spanish and Brazilian Portuguese markets.
• Operationalize data privacy compliance, including LGPD (Brazil) and LFPDPPP (Mexico).
• Collaborate with the Global Digital Hub on regional SEO, paid media alignment, and CRO testing.

Requirements

• Must be based in Brazil or Mexico.
• 5+ years of experience in B2B digital marketing operations or automation (professional services or SaaS preferred).
• Strong command of English, Spanish, and Portuguese (verbal and written).
• Advanced proficiency with Pardot, Salesforce, and Workfront.
• Experience building analytics dashboards using GA4, Excel, or Power BI.
• Familiarity with LATAM privacy and email compliance laws.

Nice to have

• Experience working within regulated industries.

Culture & Benefits

• Comprehensive health and life insurance.
• Generous annual leave (30 days in Brazil, 20 days in Mexico).
• Meal and public transport allowances.
• Savings fund with company contribution (for Mexico-based employees).
• Paid parental, marriage, and bereavement leave.
• Dedicated learning and development opportunities.