Paid Social Specialist (Marketing)

TL;DR

Paid Social Specialist (Marketing): Building and optimizing Paid Social campaigns across Meta, TikTok, and other platforms to drive customer acquisition and revenue with an accent on efficiency and data-driven optimizations. Focus on leveraging proprietary technology (Bliss Point), executing A/B tests, and improving signal quality (CAPI/Pixels).

Location: Must be based in Mexico City (Hybrid)

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., utilizing proprietary technology to eliminate growth waste and scale measurable results.

What you will do

• Execute and optimize Paid Social campaigns on Meta, TikTok, Pinterest, Snapchat, and Reddit to grow new customers and revenue.
• Monitor daily performance, build accurate recurring reports, and conduct A/B tests with predefined success criteria.
• Utilize Bliss Point signals and platform features (Advantage+, CAPI) to guide day-to-day optimizations.
• Maintain high data quality, ensuring pixel/CAPI health, event mapping, and UTM/GA4 alignment.
• Collaborate with Creative, Analytics, and Product teams to turn performance learnings into actionable next steps.
• Manage a clear work queue to reduce rework and non-converting spend while avoiding creative fatigue.

Requirements

• 2+ years of experience in Paid Social execution with hands-on expertise in Meta Ads buying.
• Proficiency with GA4 and platform analytics to translate data into clear action plans.
• Advanced skills in Excel/Google Sheets and presentation tools.
• Bachelor’s degree or equivalent professional experience.
• Must be located in Mexico City for a hybrid work environment.

Nice to have

• Experience buying on TikTok, Pinterest Performance+, Snapchat, Reddit, or LinkedIn.

Culture & Benefits

• Unlimited PTO and 16 paid holidays to ensure a strong work-life balance.
• Comprehensive healthcare including Major Medical, dental, vision, and life insurance.
• Retirement savings fund with a 10% employer match.
• Generous parental leave: 16 weeks for birthing parents and 6 weeks for non-birthing parents at 100% pay.
• On-demand learning via LinkedIn Learning, mentorship, and leadership development programs.