Senior Head Of Marketing (Ride-hailing)

TL;DR

Senior Head of Marketing (Ride-hailing): Leading growth and brand strategy across Mexico, Brazil, Chile, and Central America with an accent on passenger acquisition, retention, and regional brand positioning. Focus on building high-performing teams, optimizing large-scale marketing investments, and driving customer-centric growth in a mobile-first environment.

Location: Hybrid role based in Mexico City, Mexico

Company

hirify.global is a global, people-first mobility platform operating in 48 countries, dedicated to challenging injustice and providing fair pricing for rides, freight, and delivery services.

What you will do

• Own and execute end-to-end marketing strategy across the region, focusing on acquisition and retention.
• Translate business objectives into integrated, full-funnel marketing plans across performance, brand, and offline channels.
• Lead and mentor a high-performing, matrix-structured team across multiple markets.
• Manage large marketing budgets with a strict focus on ROI, efficiency, and measurable business impact.
• Collaborate with cross-functional leaders in Product, Operations, and Analytics to deliver scalable initiatives.
• Develop strong local brand positioning that maintains consistency while ensuring cultural relevance.

Requirements

• 8+ years of experience in digital consumer marketing, including 4–5 years in senior leadership.
• Proven track record of scaling marketing teams in multicultural, matrix environments.
• Strong experience with mobile-first products, ideally in ride-hailing or high-growth marketplaces.
• Demonstrated success in executing large-scale marketing strategies with clear business impact.
• Fluency in English and Spanish is required.
• Ability to influence senior executives and manage large-scale budgets effectively.

Culture & Benefits

• Opportunity to shape the future of global mobility in a fast-growing tech company.
• Collaborative and entrepreneurial work environment that values ownership and innovation.
• Clear path for career progression and leadership development.
• Impact-driven work focused on positively affecting 1 billion lives by 2030.