Driver Marketing Manager (Latam)

TL;DR

Driver Marketing Manager (Latam): Implementing localized marketing campaigns to attract, engage, and retain drivers across key markets in Latam with an accent on data, culture, and fast-paced execution. Focus on metric monitoring, channel management, and on-the-ground coordination.

Location: Hybrid in Mexico City, Mexico

Company

hirify.global is a global tech company on a mission to challenge injustice by offering ride-hailing apps, freight and delivery to intercity travel and financial services.

What you will do

• Implement and monitor driver marketing campaigns across the LATAM region.
• Track and report on key performance indicators (KPIs) such as new driver acquisition, active driver rates, and retention.
• Support the execution of omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
• Manage the logistics of local offline activations and driver events.
• Act as a bridge between local teams and HQ, helping to adapt global guidelines into "LatAm-ready" content.
• Conduct market research and competitor analysis to keep our value proposition sharp and relevant.

Requirements

• 3-4 years of experience in marketing.
• Solid understanding of digital marketing basics, brand-building, and the ability to use CRM/Analytics tools.
• Organized and detail-oriented; able to manage multiple "moving parts" across different time zones.
• Conversational level of english (B2-C1)
• A deep "feel" for Latin American cultural nuances and driver behavior.
• Comfortable working with Excel/Google Sheets to pull data and find the "story" behind the numbers.

Culture & Benefits

• Opportunity for advancement and upward mobility within the organization.
• Hybrid work