SDR Director (Digital Sales Development)

TL;DR

SDR Director (Digital Sales Development): Leading the SDR organization to drive pipeline across inbound and outbound channels with an accent on CCM and Financial Automation portfolios. Focus on optimizing inbound conversion, building a scalable outbound engine, and leveraging AI-supported strategies to enhance prospecting efficiency.

Location: Hybrid role based in Markham, ON, Canada or USA.

Salary: CAD 150,000 – CAD 170,000 yearly.

Company

hirify.global supports businesses of all sizes in their digital transformation and growth journey, providing reliable, secure, and sustainable automation processes.

What you will do

• Lead and develop SDR managers and frontline teams to drive pipeline generation.
• Partner with Marketing to improve inbound conversion, speed-to-lead, and MQL-to-pipeline performance.
• Build, scale, and refine a high-performing outbound engine across SMB, Mid-Market, and Enterprise segments.
• Implement KPI frameworks to ensure transparency and accountability in conversion and pipeline metrics.
• Leverage AI-enabled capabilities and modern multi-channel outreach strategies to drive efficiency.
• Align with Sales and Marketing leadership on territory strategy, ICP, and campaign execution.

Requirements

• 5+ years in B2B Sales Development with 3+ years leading SDR managers and teams.
• Proven success in driving both inbound conversion and outbound pipeline generation.
• Deep outbound expertise in segmentation, messaging, and multi-channel strategy.
• Strong coaching, performance management, and talent development skills.
• Technically savvy with experience in modern sales engagement tools like Salesforce and Salesloft.
• Analytical mindset with strong operational rigor.

Culture & Benefits

• Flexible hybrid work model balancing office and remote setup.
• Access to a 24/7 online learning platform for professional growth.
• Comprehensive rewards including wellness support and work/life balance initiatives.
• Inclusive community with Empowered Communities and philanthropy programs.
• Employee assistance program for mental health support.