Associate Seller (SaaS)

TL;DR

Associate Seller (SaaS): Generating net-new pipeline through outbound prospecting into large enterprise organizations with an accent on multi-channel outreach and C-level engagement. Focus on leveraging AI-enabled tools and the MEDDICC framework to identify business pains and qualify high-value opportunities.

Location: Toronto, Canada

Salary: $64,800 - $85,000 CAD (Base)

Company

A market leader in Sales Performance Management (SPM) providing cutting-edge SaaS solutions to global industry leaders.

What you will do

• Drive outbound prospecting into enterprise organizations via cold calls, emails, and social outreach to generate net-new pipeline.
• Engage C-level executives and senior decision-makers to solve complex Sales Performance Management challenges.
• Identify and prioritize high-value target accounts using data, intent signals, and AI-driven tools.
• Conduct discovery and qualify opportunities using the MEDDICC framework to ensure alignment before passing to Account Executives.
• Collaborate closely with Account Executives to refine targeting strategies, messaging, and account plans.
• Maintain accurate and detailed records within Salesforce and engagement platforms like Salesloft.

Requirements

• 1–2 years of experience in a BDR/SDR or SaaS sales role with a strong outbound focus.
• Experience targeting enterprise or Fortune 500 accounts.
• Proficiency with Salesforce, Zoom, and LinkedIn Sales Navigator.
• Demonstrated success in meeting or exceeding outbound activity and meeting-booking KPIs.
• Confidence and resilience when cold calling and engaging senior-level stakeholders.
• Strong written and verbal communication skills for personalized messaging at scale.

Nice to have

• Exposure to MEDDICC or similar sales qualification frameworks.
• Proven success partnering with marketing on outbound campaigns and account-based initiatives.
• Previous experience prospecting into complex, multi-stakeholder enterprise environments.

Culture & Benefits

• Work within a diverse, collaborative, and innovative team environment.
• Supportive atmosphere designed to unlock professional potential and growth.
• Opportunity to work with a market-leading product recognized by Gartner and Forrester.
• Eligibility to participate in a variable compensation program.