Strategic Programs Lead (SaaS)

TL;DR

Strategic Programs Lead (SaaS): Building and orchestrating the go-to-market strategy for hirify.global Learning Arc with an accent on AI-native digital learning and workflow orchestration. Focus on designing integrated growth engines, scaling PLG motions, and driving revenue for a disruptive new product category.

Location: Hybrid (Raleigh, New York City, Austin, or Tel Aviv)

Compensation: $150,000–$165,000 (OTE)

Company

hirify.global, an SAP company, is a global leader in digital adoption, helping enterprises resolve digital friction and optimize their technology stacks.

What you will do

• Own the end-to-end strategy and marketing program for the Learning Arc product.
• Refine PLG growth motions including activation, PQLs, and conversion playbooks.
• Architect multi-channel campaigns across email, social, events, and in-product channels.
• Partner with Product Marketing to translate roadmap priorities into differentiated messaging.
• Drive alignment with Sales and Field teams on ABM motions and expansion programs.
• Establish measurement frameworks to guide data-driven decision-making and performance optimization.

Requirements

• 7-10+ years of experience in integrated, growth, or product marketing within B2B SaaS.
• Proven track record of scaling category-challenging products from early traction to repeatable growth.
• Demonstrated success in building and operating hybrid self-serve and sales-led motions.
• Ability to independently design and lead complex, cross-functional marketing programs.
• Strong communication skills with the ability to simplify complex value propositions.
• Proactive, entrepreneurial mindset capable of navigating ambiguity.

Nice to have

• Background in learning technology, HR tech, or L&D markets.

Culture & Benefits

• Hybrid work arrangement combining remote flexibility with onsite collaboration.
• Comprehensive health coverage and wellness programs including quarterly reimbursements.
• Commitment to diversity, equity, and inclusion with active employee resource groups.
• Professional development opportunities through career compass initiatives.
• Generous annual leave policy and dedicated RefreshMe days for work-life balance.