Director / Senior Manager of Experiential Marketing

TL;DR

Director / Senior Manager of Experiential Marketing (Experiential Marketing): Lead strategy, execution, and measurement for WordPress VIP’s global portfolio of in-person events with an accent on revenue-generating programs that drive pipeline and accelerate deals. Focus on building event-to-pipeline motion, managing end-to-end event operations, and using AI + analytics to maximize commercial impact.

Location: Fully remote with regular on-site event execution (up to 25% travel)

Salary: $90,000 – $150,000 USD

Company

hirify.global builds WordPress and related products, including WordPress VIP and other publishing and commerce tools.

What you will do

• Own pipeline contribution strategy for assigned events: define target accounts, set opportunity goals, and coordinate activation with Sales before/during/after events.
• Design event programs with a clear sourced-pipeline path: prioritize ICP-fit attendees, build intent-based outreach with BDR/Sales partners, and ensure follow-up motion is in place.
• Track and report SAOs sourced, pipeline influenced, and deals accelerated; use results to improve event ROI and future planning.
• Run end-to-end event management: manage agencies/vendors, timelines, venues/AV, catering, production schedules, swag, and budgets; handle real-time execution as on-site lead.
• Build integrated event marketing plans across segmentation, channel mix, content requirements, and success metrics; coordinate with Content, Sales, CS, and Partnerships.
• Use AI tools and analytics to accelerate planning/research/execution and translate performance data into actionable recommendations.

Requirements

• 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology.
• Proven track record connecting event activity to pipeline and measurable revenue outcomes.
• Experience managing both operational and marketing sides of events, including end-to-end project management.
• Strong demand generation fundamentals (ABM, segmentation, lead scoring, and follow-up motions that convert).
• Hands-on experience with Salesforce (campaign setup, lead capture, attribution reporting) and marketing automation platforms.
• Comfort with regular travel for on-site execution (up to 25% of time).

Culture & Benefits

• Fully-remote company with an open vacation policy.
• Salary ranges are global and paid in local currency.
• Benefits available by country (details provided via company benefits page).
• AI-fluent, analytical working style with emphasis on business outcomes.