Email Marketing Growth Manager

TL;DR

Email Marketing Growth Manager: Growing reverse lookup products through structured experimentation in email marketing with an accent on maximizing the business impact of email as a growth channel. Focus on designing, prioritizing, and analyzing A/B tests across the email funnel to improve performance.

Location: European Union; Albania; Bosnia; Bulgaria; Croatia; Czech Republic; Georgia; Greece; Hungary; Latvia; Lithuania; Malta; Montenegro; North Macedonia; Poland; Serbia; Slovakia; Slovenia. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET.

Company

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Own the experimentation roadmap for email marketing growth.
• Run A/B tests across subject lines, preview text, email body copy, calls to action, content structure, offer presentation, and lifecycle messaging.
• Develop and prioritize experiments focused on maximizing conversion volume from email and improving user activation, retention, and re-engagement.
• Analyze email performance and user behavior to identify growth opportunities and friction points.
• Measure experiment results, identify winners and losers, and define next steps.
• Perform ongoing market and competitor research to generate new hypotheses and experiment ideas.

Requirements

• At least 3 years of experience in email marketing.
• At least 2 years of experience in growth and A/B test execution.
• Strong hands-on experience with experimentation in email or lifecycle marketing.
• Ability to generate testing ideas that improve conversion, activation, and retention.
• Strong copy instincts for writing and refining subject lines, CTAs, email messaging, and lifecycle content.
• Strong analytical skills and comfort working with performance data.
• Fluent English

Culture & Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Hiring process

• Recruiter Screening (40 minutes)
• Technical Interview (45 minutes)
• Final Interview (30 minutes)