Marketing Operations Manager (AI)

TL;DR

Marketing Operations Manager (Martech/AI): Managing the operational backbone of a global marketing team with an accent on HubSpot/CRM integration and AI-driven productivity workflows. Focus on architecting the lead-to-revenue lifecycle, optimizing GTM motions for SMB and Enterprise, and building a robust analytics layer in Power BI.

Location: Hybrid in Munich, Germany. Full visa and relocation support provided for international candidates.

Company

hirify.global is a global leader in reality capture and digital factory solutions, providing photorealistic digital twins of the built environment to help organizations optimize operations.

What you will do

• Own the HubSpot instance end-to-end and its integration with Dynamics 365, managing lifecycles, scoring, and reporting.
• Architect the lead-to-revenue lifecycle across programmatic SMB and ABX Enterprise motions.
• Manage the marketing website as a revenue surface, overseeing SEO, GEO health, and CRO experiments.
• Implement AI-assisted translation and localization workflows using Claude AI and DeepL.
• Build a marketing analytics layer in Power BI for funnel, channel, and account engagement tracking.
• Oversee database governance, GDPR compliance, and the procurement/management of the Martech stack.

Requirements

• 4+ years of experience in Marketing, Revenue, or Growth Operations within B2B tech.
• Expert-level, hands-on HubSpot ownership and experience integrating it with a CRM (Dynamics 365 preferred).
• Strong Power BI skills, including data modeling and DAX basics.
• Practical experience shipping use cases with Claude AI or similar LLM tooling.
• Fluent English is required; German language skills are a strong plus.
• Must be based in or willing to relocate to Munich, Germany for a hybrid work setup.

Nice to have

• Experience with ABM platforms such as 6sense or Demandbase.
• Knowledge of SQL or modern data stacks (dbt, Hightouch, Census).
• Light scripting (Python, JavaScript) and no-code automation (Zapier, Make.com).
• Background in AEC, geospatial, manufacturing, or industrial IoT.

Culture & Benefits

• 30 days of paid time off per year.
• Hybrid work setup with flexible working hours.
• Full visa and relocation support for international candidates.
• Subsidies for EGYM Wellpass and Deutschlandticket for sustainable travel.
• Attractive bike leasing via JobRad and financial support for local language classes.

Hiring process

• Initial screening call.
• Case challenge.
• Up to 3 rounds of interviews to assess fit and expertise.