Senior Product Marketing Manager (Industrial IoT)

TL;DR

Senior Product Marketing Manager (Industrial IoT): Defining commercial go-to-market strategy and product positioning for an industrial maintenance platform with an accent on sales enablement and competitive intelligence. Focus on building high-impact sales materials, leading product launches, and translating complex technical features into tangible customer benefits.

Location: Remote, with a preference for candidates based in São Paulo

Company

hirify.global is an industrial technology company that combines hardware and software to empower frontline maintenance workers and disrupt legacy industrial systems.

What you will do

• Own product positioning and messaging from ICP definition to value proposition validation.
• Lead win/loss analysis by interviewing customers and sales teams to drive competitive differentiation.
• Develop sales enablement assets including battlecards, pitch decks, and objection handling guides.
• Partner with Product and Sales leadership to execute end-to-end product launches and ensure sales readiness.
• Identify deal-cycle bottlenecks and create targeted content to improve conversion rates.
• Refine ICP definitions based on closed-won/lost data to optimize demand generation and sales targeting.

Requirements

• 5+ years of experience in B2B SaaS Product Marketing with a focus on sales enablement or competitive intelligence.
• Strong proficiency in both Portuguese and English for complex technical communication.
• Proven track record of leading end-to-end product launches and cross-functional alignment.
• Experience running win/loss programs and translating insights into actionable GTM strategies.
• Deep understanding of sales workflows and deal cycles.
• Ability to operate effectively in a fast-moving, ambiguous environment.

Nice to have

• Background in industrial tech, IoT, or maintenance.
• Experience in North American or Mexican markets.
• Familiarity with sales intelligence tools like Gong or Salesforce.
• Exposure to product-led or usage-based GTM motions.

Culture & Benefits

• Competitive salary and stock options.
• 30 days of paid annual leave.
• Education and courses stipend.
• Comprehensive health and dental insurance with national coverage.
• Wellhub and sports incentive program.
• Unique perk: Earn a trip anywhere in the world every 4 years.