Product Marketing Manager (Manufacturing)

TL;DR

Product Marketing Manager (Manufacturing): Building GTM strategy, messaging, and positioning for ERP software solutions targeting manufacturing businesses with an accent on sales enablement, competitive positioning, and product launches. Focus on defining buyer personas, developing sales tools and playbooks, and driving pipeline growth through cross-functional coordination and customer advocacy.

Location: Remote (US)

Company

ECI provides industry-specific ERP solutions with Practical AI for small and medium-sized businesses in manufacturing, construction, distribution, and field service.

What you will do

• Build product and industry marketing GTM strategy and messaging frameworks
• Define buyer personas and coordinate cross-functional go-to-market initiatives
• Develop campaigns, sales tools, playbooks, and enablement programs
• Create customer-facing assets like pitch decks, brochures, ROI calculators
• Plan product launches, manage communications, and support M&A integrations
• Conduct competitive positioning, battlecards, win/loss analysis, and customer advocacy

Requirements

• Remote (US) based
• Degree in marketing or business, or equivalent experience
• 5+ years product marketing in B2B software, experience with B2B sales and SaaS/Cloud
• ERP applications or manufacturing industry expertise preferred
• Strong storytelling, strategic/analytical mindset, cross-functional collaboration
• Project prioritization, communication, presentation, sales enablement tools experience

Nice to have

• Pragmatic Institute certification or MBA
• Experience with AI and new technology tools