Marketing Lead (Brazil)

TL;DR

Marketing Lead (B2B Marketing): Owning end-to-end go-to-market strategy for the Brazilian market to drive pipeline and revenue across certification and training services with an accent on localizing global campaigns and demand generation. Focus on orchestrating multi-channel programs, managing a national team, and shaping regional HSE/HSW themes across the Americas.

Location: Remote (Brazil)

Company

hirify.global is a global business improvement and standards company providing auditing, certification, and training services to help organizations become more sustainable and resilient.

What you will do

• Develop and execute the national GTM strategy for Brazil to achieve revenue and MQL targets.
• Localize global "Campaigns-in-a-Box" and thematic programs for the Brazilian regulatory and buyer landscape.
• Orchestrate multi-channel demand generation including digital, SEO/SEM, paid media, social, and webinars.
• Lead and coach a Brazil-based marketing team, defining KPIs and growth paths.
• Act as the Regional Theme Lead for HSE/HSW, shaping content and messaging across the Americas.
• Manage the Brazilian marketing budget and oversee external creative and media vendors.

Requirements

• 10+ years of progressive B2B marketing experience, preferably in professional services or regulated industries.
• Proven track record in demand generation and creating pipeline/revenue in complex B2B environments.
• Strong command of Portuguese and English (verbal and written).
• Expertise in the Brazilian market, including buyer behavior and regulatory nuances.
• Proficiency with Salesforce, Pardot, and Workfront.
• Experience managing direct reports and leading cross-functional collaboration.

Nice to have

• Master's degree in Marketing, Communications, or Business.
• Knowledge of Spanish or French.
• Familiarity with ISO, assurance, training, or compliance services.

Culture & Benefits

• Comprehensive insurance package including health and life insurance.
• Generous leave policy including 30 days annual leave, paid sick leave, and various family-related leaves.
• Practical allowances for meals and public transport.
• Flexible benefits tailored to individual lifestyles.
• Opportunities for continuous learning and professional development.