Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS): Owning the At-Scale Global Partner GTM Motions for a global wellness platform with an accent on automated launch frameworks and communication strategies. Focus on designing scalable GTM playbooks, leveraging AI for automation, and optimizing partner growth and activation rates.

Location: Brazil (São Paulo), Hybrid/Remote options can be discussed

Company

hirify.global is a workplace wellness platform connecting employees worldwide to fitness, mindfulness, therapy, and nutrition partners via a single subscription.

What you will do

• Define the strategy, positioning, and messaging for global partner launches and offboardings across 18 markets.
• Design automated workflows, messaging templates, and localization frameworks in collaboration with Product Development and User Growth.
• Act as the internal subject matter expert on scalable network partner GTM motions.
• Craft compelling messaging and enablement materials for internal teams, users, and clients.
• Monitor partner growth and activation rates to continuously sharpen positioning and GTM approach.

Requirements

• Seasoned experience in Product Marketing, ideally within partner, platform, or marketplace environments.
• Ability to translate partner value into automated, geo-location based communication strategies.
• Proficiency in using AI tools and automation to design and implement scalable communication processes.
• Experience working across functions, regions, and organizations in a global environment.
• Advanced English proficiency is mandatory.
• Must be based in Brazil.

Culture & Benefits

• Free Gold+ hirify.global membership for employees and up to three family members.
• Comprehensive emotional wellbeing program (Wellz) with 52 personalized therapy sessions per year.
• Health, dental, and life insurance.
• Flexible work arrangements with home office reimbursement.
• Generous paid time off, including birthday leave and tenure-based additional days.
• 100% paid parental leave for all new parents.