Customer Marketing Manager (Ecommerce)

TL;DR

Customer Marketing Manager (Ecommerce/SaaS): Orchestrating strategic marketing campaigns to drive retention and product adoption for ecommerce merchants with an accent on net dollar retention and churn reduction. Focus on creating high-impact multi-channel content and implementing automation to deepen customer ROI appreciation.

Location: Must be located in the United States

Salary: $90,000 – $120,000 per year

Company

hirify.global is an ecommerce software company serving over 5,000 brands on Shopify, specializing in post-purchase experiences like tracking and returns.

What you will do

• Create campaigns to communicate ROI, increase feature adoption, and educate merchants on best practices.
• Collaborate with Marketing, Account Management, Merchant Success, and RevOps for alignment on messaging and automation.
• Produce multi-channel content including emails, landing pages, direct mail, and webinars.
• Drive attendance and follow-up strategies for in-person customer events.
• Develop customer journey programs to recognize and celebrate key milestones.
• Track and report on campaign impact regarding NDR and renewal rates.

Requirements

• 3+ years of marketing experience in a B2B SaaS startup.
• 2+ years specifically in a customer marketing role.
• Proficiency in email marketing, list segmentation, Hubspot, and Pendo.
• Must be based in the United States.
• Ability to manage multiple projects in a fast-paced environment.
• Experience using AI tools to enhance marketing workflows.

Nice to have

• Experience with Shopify and the ecommerce post-purchase ecosystem.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• Flexible PTO, company holidays, and sick/safe leave.
• 401k and equity options.
• Wellness, home workstation, and phone/internet benefits.
• Parental leave.