Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Driving the go-to-market strategy and evolution of the flagship Ratings & Reviews product with an accent on AI-driven shopping experiences and competitive positioning. Focus on building compelling narratives, enabling sales teams, and translating complex product capabilities into clear business value for brands and retailers.

Location: Must be based in the United States

Salary: $108,347 – $162,520 per year

Company

hirify.global creates smart shopping experiences by connecting brands and retailers with consumers through a global network of user-generated content and real-time feedback tools.

What you will do

• Define and execute GTM strategies for product releases, including positioning, messaging, and adoption motions.
• Build compelling narratives that differentiate the product as a premium offering in the ratings and reviews space.
• Lead cross-functional product launches by collaborating with Product, Sales, and Client Success teams.
• Create competitive positioning and research-backed insights to guide internal teams on winning strategies.
• Equip Sales and Client Success teams with collateral, playbooks, and training to support selling and upselling.
• Gather market intelligence and customer feedback to influence roadmap prioritization and product-market fit.

Requirements

• 3-5 years of product marketing experience in B2B SaaS, preferably in e-commerce, martech, or adtech.
• Proven track record of owning GTM strategy and leading successful product launches.
• Exceptional messaging and positioning skills with the ability to translate features into business stories.
• Strategic mindset with a bias for action and experience working cross-functionally.
• Excellent written and verbal communication skills.
• Must be authorized to work in the United States.

Culture & Benefits

• Customer-first mindset focused on delivering measurable outcomes.
• Culture of transparency, integrity, and authentic feedback.
• Emphasis on innovation, agility, and experimentation.
• Commitment to diversity, inclusion, and building a stronger community together.
• Collaborative environment that values diverse perspectives and collective performance.