Lead Marketing Campaigns Manager (SaaS)

TL;DR

Lead Marketing Campaigns Manager (SaaS): Shaping the global campaigns operating model and driving product-led growth through upsell and expansion motions with an accent on strategic framework design and global scalability. Focus on optimizing campaign investment via attribution modeling and aligning GTM strategy across Product, Sales, and Marketing leadership.

Location: Remote (Global)

Salary: $139,200 - $235,200 USD (for US residents)

Company

hirify.global is an intelligent orchestration platform for DevSecOps that enables organizations to increase developer productivity, improve operational efficiency, and accelerate digital transformation.

What you will do

• Define the next operating model for the Global Campaigns function, including strategy setting, resource scoping, and performance measurement.
• Build global frameworks, playbooks, and measurement models to scale campaign execution across AMER, EMEA, APAC, and LATAM.
• Own the strategic direction and portfolio for global upsell and expansion campaigns as a flagship proof point for the new operating model.
• Partner with Product Growth, Product Marketing, and Sales leadership to influence packaging, pricing, and GTM sequencing.
• Manage analytics, experimentation, and budget strategy using attribution modeling, incrementality testing, and funnel diagnostics.
• Mentor Senior and Lead campaign managers to raise the overall strategic and technical quality of the function.

Requirements

• Deep B2B SaaS marketing experience with a track record in product-led growth and customer expansion motions.
• Experience evolving marketing operating models and scaling campaigns across multiple global regions.
• Proven ability to influence VP and C-level stakeholders across Product, Growth, and Sales.
• Strong analytical depth in attribution modeling, cohort analysis, and budget ownership.
• Technical fluency with DevOps, developer tools, or platform engineering audiences.
• Proficiency with modern marketing stacks including Marketo, Iterable, and Salesforce.

Nice to have

• Experience in DevOps, developer tools, or open source ecosystems.
• Background spanning product marketing, growth, and lifecycle marketing.
• Prior experience strengthening the operational efficiency of a campaigns function.

Culture & Benefits

• Flexible Paid Time Off.
• Equity compensation and Employee Stock Purchase Plan.
• Growth and Development Fund for continuous learning.
• Comprehensive health, finance, and well-being benefits.
• Inclusive environment with Team Member Resource Groups.