Paid Social Channel Manager (B2B)

TL;DR

Paid Social Channel Manager (B2B Performance Marketing): Owning and scaling B2B paid acquisition strategy across Meta, LinkedIn, and X to drive qualified leads from mid-market and scaling tech companies with an accent on audience architecture and full-funnel optimization. Focus on building ICP audiences using intent data, managing multi-million dollar budgets, and optimizing conversion tracking for accurate ROI attribution.

Location: hirify.global (Work from anywhere)

Salary: $80,000 — $100,000 USD

Company

hirify.global is a global HR platform that enables businesses to recruit, pay, and manage international teams compliantly.

What you will do

• Develop and execute paid social strategies across Meta, LinkedIn, and X focused on high-value B2B target accounts.
• Build ICP audiences using Clay, intent data, and predictive audiences to create personalized ad experiences.
• Manage end-to-end campaigns for awareness, retargeting, and demand generation across AMER, EMEA, and APAC.
• Conduct daily pacing, performance audits, and A/B testing of ad copy and creatives to optimize cpMQL and cpOPP.
• Collaborate with creative teams to develop a testing roadmap and manage asset refresh cycles.
• Implement robust conversion tracking (CAPI/X Pixel) and UTM architecture for accurate ROI attribution.

Requirements

• 6+ years of experience in B2B performance marketing managing multi-million dollar budgets.
• Advanced knowledge of Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, Salesforce, and Clay.
• Proven expertise in audience segmentation, scaling spend, and managing complex B2B full-funnel campaigns.
• Expertise in UTM architecture, conversion tracking installation, and data-driven optimization.
• Experience targeting Finance, HR, and Operations leaders in mid-market and enterprise tech.
• English: Fluent proficiency required as it is the standardized language used at the company.

Culture & Benefits

• Work from anywhere with a fully asynchronous culture and flexible working hours.
• Flexible paid time off and 16 weeks of paid parental leave.
• Competitive benefits including stock options and mental health support services.
• Dedicated budgets for learning, home office setup, and IT equipment.
• Budget for local in-person social events or co-working spaces.