Growth Marketing Lead (AI)

TL;DR

Growth Marketing Lead (AI/Healthcare): Driving the operational engine for consumer and provider growth with an accent on AI-driven workflows, martech optimization, and agency management. Focus on building scalable automation processes, optimizing Zoho CRM, and increasing team velocity through AI integration.

Location: Remote (Must be based in the US)

Salary: $98,000–$109,000 per year

Company

hirify.global delivers specialty anxiety and OCD care for children and young adults by combining research-backed clinical care and innovative technology.

What you will do

• Build and pilot AI-driven workflows and maintain a custom prompt library to increase team velocity.
• Lead creative agencies to produce brand-aligned materials for consumers and providers.
• Optimize Zoho CRM and Marketing Automation to execute multi-channel campaigns across segments.
• Manage timelines for multi-channel initiatives and coordinate cross-functional teams to keep campaigns on brief.
• Maintain the marketing asset library and manage third-party promotional relationships and directory listings.
• Track and report on KPIs, delivering actionable insights and recommendations to the Growth team.

Requirements

• 3-6 years of experience in marketing coordination, growth marketing, or marketing operations, preferably in digital healthcare.
• Proven track record of building AI-driven workflows and turning manual processes into scalable automations.
• Must be based in the United States.
• Proficiency in Zoho CRM and Marketing Automation.
• Strong project management skills and ability to manage multiple internal stakeholders.
• BA/BS degree or equivalent experience in marketing, technology, or business operations.

Nice to have

• Familiarity with analytics tools such as Looker and lead generation platforms like ZoomInfo.
• Experience with Canva and Adobe to produce AI-augmented marketing materials at scale.

Culture & Benefits

• Comprehensive benefits including 401k with match and health insurance starting on day one.
• Generous time off: Flexible PTO, paid holidays, paid service days, and a 4-week paid sabbatical.
• 12-week paid parental leave.
• Fully virtual work environment with periodic in-person retreats.
• Opportunity to work in a mission-driven environment focusing on pediatric mental health.