Senior Product Marketing Specialist (Software)

TL;DR

Senior Product Marketing Specialist (Marketing): Developing and executing Go-To-Market strategies and product messaging to drive customer engagement and market presence with an accent on market research and competitive analysis. Focus on creating compelling product positioning, analyzing pricing strategies, and coordinating cross-functional product launches.

Location: Hybrid (8 days/month), must be based in Kennesaw, GA, USA

Salary: $71,300 - $124,500 USD

Company

A global provider of professional information services and software for legal, tax, health, and governance sectors.

What you will do

• Develop and execute comprehensive Go To Market (GTM) plans.
• Conduct detailed market research and customer analysis to inform strategic execution.
• Create and refine persuasive product messaging and positioning.
• Monitor the competitive landscape and suggest pricing strategy adjustments.
• Track and report on key marketing metrics and KPIs.
• Coordinate product launch activities and create marketing collateral across departments.

Requirements

• Proficiency in conducting in-depth market research and competitive analysis.
• Experience in developing product messaging and strategic planning.
• Strong data analysis skills for understanding market trends.
• Ability to manage multiple projects and timelines effectively.
• Must be based in or able to work hybrid in Kennesaw, GA.
• Must be able to attend in-person interviews at the company office.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision plans.
• Financial security through 401(k), FSA, and HSA.
• Work-life balance with vacation, sick time, and paid parental leave.
• Professional growth via a Tuition Assistance Plan.
• Additional perks including commuter benefits.

Hiring process

• Interviews are conducted without AI tools; use of AI-generated responses is grounds for disqualification.
• Candidates must remove virtual backgrounds during interviews to ensure authenticity.
• The process includes mandatory in-person interviews at the office.