Senior Manager, Member Engagement & Optimization (Healthcare)

TL;DR

Senior Manager, Member Engagement & Optimization (Healthcare): Owns and evolves member engagement strategy across hirify.global’s health plan and enterprise programs with an accent on improving activation, conversion, kit return, visit completion, and follow-through across complex healthcare populations. Focus on stronger engagement design and smarter use of predictive models.

Location: United States / Austin, TX

Company

hirify.global is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers.

What you will do

• Own member engagement strategy across key channels, with telemarketing / live agent outreach as a critical lever alongside IVR, SMS, email, direct mail, and related touchpoints.
• Design end-to-end engagement journeys that improve member activation and action across use cases such as opt-in, kit activation, kit return, visit scheduling, and downstream follow-through.
• Build segmentation, messaging, and channel strategies tailored to health plan populations including Medicare Advantage, Medicaid, Commercial ACA, and other relevant lines of business.
• Partner with Analytics, ML / AI, and operations teams to build targeting approaches, decision frameworks and reporting that help us understand what is and is not working across programs, with particular focus on telemarketing and live agent outreach performance.
• Help shape how predictive models and ML-driven recommendations can be used to prioritize outreach, improve telemarketing targeting, optimize outreach cadence and channel selection, and increase member action rates.
• Partner with client-facing and commercial teams to bring engagement strategy into health plan conversations early, helping shape program design, channel approach, and performance expectations upfront.

Requirements

• 6-10+ years of experience in healthcare marketing, member engagement, lifecycle marketing, growth, or related strategy roles
• Strong experience designing engagement or activation programs in payer, health plan, managed care, provider, population health, or healthcare services environments
• Deep understanding of member behavior and how to drive action across regulated, high-friction healthcare journeys
• Meaningful experience with telemarketing, live agent, or call-based engagement strategy, especially in contexts where phone outreach is a major conversion driver.
• Strong marketer with sound judgment on messaging, positioning, testing, and performance optimization
• Experience partnering with analytics, data science, or ML / AI teams to improve targeting, prioritization, and engagement outcomes

Nice to have

• Experience with Medicare Advantage and government-aligned populations is strongly preferred, but the role should not be limited to Medicare-only telemarketing expertise.

Culture & Benefits

• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.
• Final hiring decisions are ultimately made by humans.