Sales Director (Performance Marketing)

TL;DR

Sales Director (Performance Marketing): Driving business growth by selling performance marketing services with an accent on lead generation, outbound prospecting, and contract negotiation. Focus on qualifying high-value leads and scaling monthly recurring revenue (MRR) for a digital marketing agency.

Location: Remote within specific US states (AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA) or hybrid in Boston

Salary: $100,000–$135,000 + commission

Company

A Boston-based integrated digital marketing agency that combines data-driven strategy with brand-focused creative to help organizations unlock their full potential.

What you will do

• Generate new business opportunities through outbound prospecting via LinkedIn, cold email, and cold calling.
• Qualify leads based on the Ideal Customer Profile (ICP) and schedule meetings with potential clients.
• Audit sales prospect accounts and present the value of performance marketing services.
• Negotiate contracts, close deals, and meet monthly recurring revenue (MRR) sales quotas.
• Manage customer relationships and provide ongoing support to ensure client success.
• Maintain and track all sales activities and lead management within HubSpot CRM.

Requirements

• 7+ years of experience in sales, partnerships, or business development.
• Proven experience selling performance marketing services such as SEO, PPC, Social Media, Email, and PR.
• Must be based in the US (specifically in the states listed in the location section).
• Expertise in generating new pipeline independently via cold outbound outreach.
• Stellar communication, negotiation, and presentation skills.
• Proficiency with Google Workspace, HubSpot Sales Hub, and ZoomInfo.

Culture & Benefits

• Flexible work options including a Boston office or remote work from select US states.
• Generous paid vacation, 12 company holidays, and Summer Fridays.
• 401K plan with a 4% Safe Harbor employer match after one year.
• Comprehensive healthcare plans with 80-100% employer coverage for medical, dental, and vision.
• Personal budget for continuing education, industry events, and conferences.
• Additional benefits including life insurance, short-term disability, and pre-tax commuter benefits.