Sr. Product Marketing Manager (SaaS)

TL;DR

Sr. Product Marketing Manager (SaaS): Owning the product marketing function to define GTM strategy and translate complex AI-driven ag-retail capabilities into compelling narratives with an accent on positioning, naming, and sales enablement. Focus on building a scalable messaging architecture and creating evidence-driven proof assets to drive enterprise revenue.

Company

hirify.global is a provider of outcome-driven software platforms for the agricultural retail supply chain.

What you will do

• Develop and own the product messaging and positioning architecture for retail partners, suppliers, and growers.
• Manage the market-facing naming strategy and portfolio architecture for all product lines.
• Lead go-to-market (GTM) execution for product launches and manage the full product lifecycle.
• Translate Strategic Product Playbooks into market-facing content and sales enablement assets.
• Establish a proof story pipeline using case studies, ROI frameworks, and benchmark data.
• Conduct competitive intelligence and maintain battlecards to support sales and expansion efforts.

Requirements

• At least 7 years of experience in product marketing, specifically within B2B SaaS or enterprise software.
• Proven track record of owning GTM strategy, messaging, and positioning.
• Experience in product naming strategy and portfolio architecture.
• Ability to translate complex technical platforms into narratives for distinct buyer personas.
• Strong cross-functional collaboration skills with Product, Sales, and Customer Success teams.
• Exceptional written communication skills with a focus on precision and impact.

Culture & Benefits

• People-first approach focusing on personal growth and long-term career success.
• High degree of ownership and autonomy to drive change and delight customers.
• Quarterly performance goals rooted in company values and objectives.
• Competitive salary and company stock options.
• Comprehensive health insurance for employees and their families.
• Expense-covered travel for internal team and partner visits.