Sr. Product Marketing Manager (ISV)

TL;DR

Sr. Product Marketing Manager (ISV/Cloud Infrastructure): Owning the go-to-market strategy for Technology Alliance Partners and strategic integrations with an accent on joint value propositions, messaging, and product launches. Focus on driving adoption and revenue through sales enablement and executive alignment within a complex partner ecosystem.

Location: Hybrid; based in Santa Clara, CA or Morrisville, NC, USA

Salary: $175,000–$205,000

Company

hirify.global is a leader in intelligent data infrastructure, providing unified storage and integrated data services across AI and multicloud environments.

What you will do

• Define and lead the end-to-end GTM strategy for Technology Alliance Partners, including AI integrations.
• Develop differentiated joint value propositions, messaging, and positioning to drive market impact.
• Create executive-ready narratives and sales plays to support complex deals and partner-led growth.
• Lead quarterly business and marketing reviews with internal and partner executives.
• Conduct TAM/SAM analysis and competitive benchmarking to inform investment and ecosystem strategy.
• Collaborate cross-functionally with Product, Alliances, Sales, and Demand Generation teams.

Requirements

• 10+ years of experience in Product Marketing or Technical Marketing.
• Proven track record of developing product messaging and creating compelling customer stories.
• Strong expertise in TAM/SAM analysis and competitive intelligence.
• Demonstrated success in partnering with sales teams and delivering enablement materials.
• Bachelor’s degree in Business, Marketing, or a technical field (or equivalent experience).

Culture & Benefits

• Hybrid work environment designed for connection and collaboration.
• Comprehensive benefits including Health and Life Insurance.
• Retirement/Pension plans and employee stock purchase plans (RSUs).
• Paid Time Off (PTO) and various leave options.
• Performance-based incentives.