Director, Analytics (Marketing)

TL;DR

Director, Analytics (Marketing): Leading performance measurement and testing analytics for paid media, CRM, and full-funnel user journeys with an accent on attribution methodology and ROI. Focus on developing strategic frameworks, identifying actionable insights for optimization, and driving AI innovation within marketing sciences.

Location: Hybrid (Dallas, TX) - work from home option for two days per week

Salary: $82/hr

Company

hirify.global is a global, next-generation precision marketing agency that leverages data, creativity, and technology to foster client growth.

What you will do

• Lead the development of Measurement and Analytics plans, including KPI assignment, test and learn plans, and ROI ProFormas.
• Shape data-informed strategic frameworks and attribution models to build business cases through results.
• Produce complex campaign reports across programmatic display, video, paid social, email, and search channels.
• Collaborate with Strategy and Creative teams to translate data into actionable insights on customer behavior.
• Drive AI innovation and tools adoption to evolve agency ways of working and increase efficiency.
• Build and manage a team of analysts capable of meeting agency and client needs.

Requirements

• Bachelor's degree in Math, Finance, Statistics, Econometrics, or a related field.
• 8-10 years of experience in quantitative marketing analysis, including attribution, segmentation, and predictive modeling.
• Proficiency with SQL, Python, and DataBricks.
• Expertise in data visualization tools such as Power BI, Tableau, or Google Data Studio.
• Advanced knowledge of web analytics (Google Analytics, Adobe Analytics) and CRM tools (SFMC).
• Must be based in Dallas, TX for hybrid collaboration.

Culture & Benefits

• Hybrid work model allowing two days of work from home per week.
• Comprehensive health, vision, and dental insurance.
• 401(k) and stock options.
• Healthcare and Dependent Flexible Spending Accounts.
• Paid parental leave, disability benefits, and dedicated personal, sick, and positive activism days.